Privacy Policy

1. Information We Collect

Worth Shield Financial Services ("we," "our," or "us") collects information you provide directly to us, such as when you:

• Schedule a consultation or contact us
• Fill out forms on our website
• Subscribe to our newsletter
• Engage our financial services
• Communicate with us via email, phone, or other channels

This information may include your name, email address, phone number, financial information, and other details necessary to provide our financial advisory services.

Information collected automatically. When you visit our website, our hosting provider, Amazon Web Services, records a basic access log of each request. This includes the date and time, the page or file requested (including any text after a "?" in the address), whether it loaded successfully, the page that linked to it, your browser's user-agent string (browser and device type), your approximate country, and technical delivery details. These logs do not include your IP address or cookies. We use them to keep the website running reliably and securely and to understand which pages and files are being requested.

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our financial advisory services
• Process transactions and send related information
• Send you technical notices, updates, security alerts, and support messages
• Respond to your comments, questions, and requests
• Communicate with you about services, offers, and events
• Monitor and analyze trends, usage, and activities
• Comply with legal and regulatory requirements

3. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except as described in this policy:

• Service Providers: We share information with third-party service providers who perform services on our behalf, including:
  • Amazon Web Services — hosts our website and delivers it through its CloudFront network, which records the access logs described above
  • Umami Analytics — cookieless website analytics used on every page of our site
  • Beehiiv — our email newsletter platform, if you subscribe to our newsletter
  • TidyCal — our scheduling platform, if you book a consultation
  • Google Cloud Functions — processes and delivers messages submitted through our website contact form
  • Cloudflare Turnstile — when enabled on our contact and guide-request forms, verifies browser challenges to reduce automated spam. Cloudflare processes browser and network signals for this purpose; our server sends the verification token, not your inquiry text or guide-request details, to Cloudflare. See Cloudflare’s privacy policy.
• Legal Requirements: We may disclose information if required by law or in response to valid legal requests
• Business Transfers: Information may be transferred in connection with a merger, acquisition, or sale of assets
• Consent: We may share information with your explicit consent

4. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

5. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Financial records may be retained for extended periods as required by applicable regulations. Website access logs are deleted automatically after 90 days. When you submit a form on our website, Google Cloud, which processes the submission, also records a technical request log that includes your IP address; these logs are deleted automatically after 30 days.

6. Your Rights

You have the right to:

• Access and receive a copy of your personal information
• Rectify inaccurate personal information
• Request deletion of your personal information
• Object to processing of your personal information
• Request restriction of processing
• Data portability

7. Cookies and Tracking Technologies

Worth Shield Financial Services does not set first-party cookies or use browser storage to track your activity on our website. We use Umami, a cookieless analytics service, to understand aggregate visitor traffic and selected actions, such as booking-link clicks, newsletter-link clicks, saved inquiries, and valid calculations in our pilot retirement calculator. These custom events use fixed labels, not contact-form contents or calculator inputs and results. Clicks do not confirm a booking or subscription. If you interact with embedded third-party tools on our site — such as our Beehiiv newsletter signup form or our TidyCal scheduling widget — those providers may set their own cookies or use their own tracking technologies, governed by their respective privacy policies.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us at: